Well, in case there was any doubt that the crappy economic climate and dismal hotel occupancy rates have thwarted Starwood's efforts to take over the whole entire world, cast your fears aside.
Their decision to scrap a couple of Alofts is no indication that they'll be doing anything but forging on full-speed ahead across the rest of this planet. And this week, they're toasting to the newly-conquered Republic of Starwood -- formerly known as China.
But seriously: Starwood announced their 100th hotel in China yesterday, a milestone they've reached with the signing of the Sheraton Beijing Dongcheng. The new property will have 470 rooms and will be a part of the Global Trade Center development.
Oh, and in case you were wondering about the math:
In addition to the 43 hotels Starwood currently operates in China, Starwood has 57 new properties scheduled to open. These include 22 Sheratons, 12 Four Points by Sheratons, eight Westins, five W hotels, four St Regis, three Le Meridien hotels, two aloft hotels and one Luxury Collection hotel.
57 old + 43 new = 100. 100 Starwood hotels in one country = step one toward world domination. Right?
One area they haven't yet conquered? The interwebs! Starwood, you should really ask Bill Marriott how to handle that one.
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